Cats can be masters of mystery—aloof, unreadable, and often misunderstood. That cool stare doesn’t necessary mean your cat dislikes you; it’s usually something else entirely. The truth is, bonding with a feline requires more than giving affection—it demands understanding. That’s why our new campaign is here – we’ll help you get a closer bond by decoding the secrets of cat companionship, helping you to connect in ways that feels natural, magical and irresistibly SHEBA* as it’s WHAT CATS WANT™. If your cat still doesn’t show you their appreciation after a week of feeding them sublime SHEBA®*, we’ll give you your money back—no questions asked**
*Diet transition guideline: Gradually introduce our Sheba® product. We would recommend a 25% SHEBA® to 75% old food ratio. Gradually increase the ratio over ~7 days, until your cat has completely transitioned. Monitor your cat’s behavior and food consumption throughout.
**Refund of price paid through bank transfer/PayPal on purchase of any Sheba single and multipack product excluding 40 packs & larger from 01.02.2026 and 29.04.2026 (dates differ by retailer, see in-store www.uk.sheba.com/moneyback for details), if you do not like it. Retain original purchase receipt. More info: www.uk.sheba.com/moneyback. Promoter: Mars Petcare UK.
Does My Cat Like Me?
If you’ve ever wondered whether your cat adores you, you’re in good company—over half of cat parents across the US, UK, and France have asked the same question. Cats are enigmatic creatures, and their affection doesn’t always look obvious. In fact, felines have their own secret language of devotion: a slow blink (the famous “cat kiss”), a gentle head bump, or simply choosing to sit near you. These subtle gestures speak volumes—if you know how to read them. Curious to uncover more signs of feline fondness? Dive into our guide below and learn how to decode your cat’s mysterious ways.
How To Bond With Your Cat and Win Their Love
Bonding with a cat is less about grand gestures and more about subtle, everyday rituals. Yes, cats can absolutely be bonded to a person, forming deep attachments that enrich both lives. The time it takes to bond varies—some cats warm up in days, while others need weeks or months. And do cats choose who they bond with? Absolutely! Cats are selective, often gravitating toward those who respect their boundaries and show consistent care. Ready to unlock their secret affections? Check these five everyday habits that will have your feline utterly enchanted—and utterly yours.
Follow Your Feline’s Lead
A recent study¹ reveals that nearly two-thirds (62%) of cat parents in the US, UK, and France feel their cat ignores them, longing for more love—a testament to feline independence. Yet, meaningful interaction flourishes when we learn to speak their language. Patience and respect are key: observe your cat’s body language and let them lead the dance of affection. Gentle pats on favorite spots like the cheeks, head, or under the chin build trust. Never force affection; pause to see if your cat seeks more. True connection thrives by honoring their boundaries and rhythms.
¹Consumer research survey conducted by MMR Research on behalf of Mars, surveying n = 1000 cat parents in UK, USA and France respectively between 9th - 15th September 2025.
Make Playtime A Daily Ritual
Nearly half of cat owners cherish affection most during playtime—and with good reason. Play taps into a cat’s natural hunting instincts, transforming stalking, chasing, and catching into healthy, joyful rituals that strengthen your bond. Cats are born hunters, so games that mimic these behaviors keep them engaged and fulfilled. Schedule play sessions during their peak energy—early mornings or evenings—for maximum impact. And don’t forget: rewarding your cat after play, perhaps with irresistible SHEBA® food, reinforces positive interaction and deepens your emotional connection, making every moment together truly magnetic.
Create Corners They Can Call Their Own
Creating a cosy space for your cat is essential to building trust and comfort. Cats are naturally territorial and appreciate having a quiet spot to retreat to when they need a break or want to relax. It doesn’t have to be large—a soft bed, blanket, or cat tree in a quiet corner works perfectly. Adding vertical spaces like shelves or perches helps them feel safe and in control. Keeping this area consistent and free from interruptions lets your cat truly claim it, reducing stress, building trust and supporting their natural independence.
Feed The Bond, Not Just The Bowl
Mealtime is more than just routine—it’s a chance to feed the bond, not just the bowl. Food is more than fuel; it’s a powerful way to build trust and connection. Serving high-quality food like SHEBA® recipes not only supports your cat’s nutrition but also helps them associate you—the bringer of delicious food—with comfort and positive emotions. Use a gentle tone or familiar phrase at feeding time, and keep a consistent schedule in a pleasant environment to make your cat feel at ease. When your cat genuinely enjoys their meals, each feeding becomes a meaningful moment that deepens your bond.
Understand Your Cat's Behavior & Personality
Understanding your cat’s unique personality is essential to building a strong, trusting relationship. Some cats are social and playful, while others lean towards being reserved. By observing their body language, vocal cues, and daily routines, you can better respond to their needs and preferences. Respecting boundaries—offering space when desired and affection when welcomed—creates harmony and reduces stress. Taking the time to truly understand your cat fosters a secure, loving environment where your feline feels seen, understood, and cherished.
SHEBA® IGNORED TO ADORED™: BOND WITH YOUR CAT WITHIN 7 DAYS
SHEBA® has introduced the IGNORED TO ADORED™ feeding challenge, because we want you to get closer to your cat. By feeding SHEBA® food, you can go from feeling ignored to truly adored in just 7 days. And if your cat does not show you their appreciation after a week, we’ll give you your money back*—no questions asked. It’s a risk-free way to strengthen your bond and discover the difference SHEBA® can make, it’s WHAT CATS WANT™. All you have to do is try SHEBA® and take the challenge!
