Reef Builders
Our SHEBA® Brand is committed to providing a fish-rich future and is proud to be part of one of the World’s Largest Coral Reef Restoration Programs through Sheba Hope Grows™. Today, as part of the broader Mars coral reef restoration program, we are proud to have built a global movement, working alongside partners at 72 reef sites, across 12 countries. Our restoration efforts remain anchored in our research and monitoring program as we continually test and scale our approach across the globe. As the program continues to grow, our restoration is led by science & nature and inspired by the passionate people we work alongside.
HOPE EVOLUTION
Sheba Hope Grows™, as part of the Mars coral reef restoration program, achieved huge milestones across 2024:
- 5,945 reef stars installed
- 30% increase in fish biomass vs 2023
(*data taken from Mars internal monitoring program - Pulau Bontosua Science Blocks 10&11)
- 47,000+ square metres of restored reef
- 88,161 corals out planted
- 24 restoration builds across 5 countries
LEARN MORE ABOUT THE SHEBA HOPE GROWS™ PROGRAM
HOW IT ALL STARTED
For over a decade, Mars Sustainable Solutions (MSS) in partnership with local communities, scientists, businesses, NGOs and governments, has been developing and implementing a simple, community-led solution to help restore damaged coral reefs globally. In 2019, on the coral rubble field of Salisi’ Besar, SHEBA® Hope Reef was built and a unique partnership was created between SHEBA® Brand and MSS. This partnership sent a strong and powerful message of the role brands and businesses can have as a force for good. In 2021, we unveiled Sheba Hope Reef to the world and initiated Sheba Hope Grows™, a 10-year commitment to restore the rest of Salisi’ Besar, as well as undertaking restoration at other locations around the globe in need of hope such as Australia, the Maldives, the US Virgin Islands, Hawaii, Kenya and Colombia. Since the Mars coral reef restoration programme began in 2011, MSS, working alongside partners such as the SHEBA® Brand, has achieved significant milestones:
- Installed 90,000+ Reef Stars
- Out planting over 1.3 million corals
- Resulting in ~110,000 square meters of coral reef being restored
- 260% increase in fish populations at Hope Reef, Indonesia
- 64% increase in number of fish species at Hope Reef, Indonesia
- Coral coverage increase from 2% to 70% at Hope Reef, Indonesia
HOW TO CONTRIBUTE
Depending on your participating store (see in store for details) 5p from every 12 pack of Sheba 85g pouch or every 40 pack of Sheba 85g pouch purchased in participating stores between 16 March- 23rd August 2025 will be given to Save the Beach Maldives, Maldives NGO Registration no, T/2014/27/15. Donations are capped at £50,000 across all UK retailers participating in this initiative.
