SUSTAINABILITY
We make nutritious and delicious food that your cats love, but we don't stop there. Discover our actions to create more sustainable and hopeful future.
The coral reefs of our planet are in danger. If nothing is done, this vital ecosystem could disappear forever. But there is.
Sheba Hope Grows™ is part of one of the world's largest coral reef restoration programs led by Mars Sustainable Solutions, to preserve and restore the beauty of our oceans
DISCOVER SHEBA HOPE GROWS™
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LEARN MORESUSTAINABLE FISHING: PRESERVING RESOURCES FOR FUTURE GENERATIONS
Offering our feline friends delicious food with integrity, both through responsible sourcing of the finest raw materials and through our manufacturing process, is a priority for the SHEBA® brand . We believe that truly gorgeous food, comes not just from expert preparation but from select ingredients that are sourced with care. To support us in our sustainable development aims, our fish products are certified by the Open in a new tab Marine Stewardship Council, and Aquaculture Stewardship Council, both international non-profit organisations recognising and rewarding efforts to protect oceans and safeguard seafood supplies for the future. When you see the MSC blue fish label or ASC Fish label on SHEBA® products you can be confident that all the fish in it has come from a traceable, sustainable source.
RESPONSIBLY SOURCED FISH ON THE SHEBA® MENU
Since 2024, at least 90% of the fish used in our SHEBA recipes globally is sustainably and responsibly sourced, certified by the Marine Stewardship Council (MSC) and the Aquaculture Stewardship Council (ASC). This commitment supports responsible fishing practices and plays a vital role in protecting our oceans. In 2024, the brand took this commitment a step further by pledging to not directly source krill for our products. Krill are a critical species in the marine ecosystem, serving as a vital food source for many sea animals and threatened species, including whales, penguins, and seals in the Antarctic. However, krill faces increased threats from the impacts of ocean warming and the loss of sea ice. By making this new commitment, we aim to protect the species and the marine life they support.
WHAT
SUSTAINABLE FISHING?
When you see the MSC blue fish label on a product you can be confident that it is:
From a certified sustainable source - Each MSC certified fishery has been independently assessed on its specific impacts to wild fish populations and the ecosystems they're part of.
Handled with care - All along the supply chain, from ocean to plate, MSC certified fish and seafood is separated from non-certified. It is clearly labelled so it can be traced to a certified sustainable fishery.
Trustworthy - Regular DNA testing has shown that MSC labelled products are correctly labelled. So, you can trust that the fish is what its packaging or menu says it is.
Credible - For over 20 years MSC have worked with scientists, fisheries, seafood producers and brands to develop their standards and promote sustainable fishing. The MSC is recognised by both the United Nations Food and Agriculture Organization and the Global Sustainable Seafood Initiative.
MARS FISH SUSTAINABILITY
Seafood is an important part of the diet of many pets and people worldwide. At Mars, we're committed to researching and implementing more and more sustainable practices for sourcing this valuable resource so that we can continue to offer our products that contain fish in a way that is healthy for people, pets and the environment.
MARS “SUSTAINABLE IN A GENERATION” PLAN
The world is facing significant challenges. Poverty, water stress, climate change, and other social and environmental issues are holding back the potential of people, communities and business. Learn about how Mars is approaching addressing these challenges.
MARS PETCARE SUSTAINABILITY CREDENTIALS
At Mars, we are responsible for ensuring that our actions contribute to a more sustainable society, on a local and global level. That is why we are working to make a positive impact across all of our petcare brands.