Sustainable fishing: Preserving resources for future generations
Offering our feline friends delicious food with integrity, both through responsible sourcing of the finest raw materials and through our manufacturing process, is a priority for Sheba. We believe that truly gorgeous food, comes not just from expert preparation but from select ingredients that are sourced with care. To support us in our sustainable development aims, we have partnered with the Marine Stewardship Council, an international non-profit organisation recognising and rewarding efforts to protect oceans and safeguard seafood supplies for the future. When you see the MSC blue fish label on Sheba products you can be confident that all the fish in it has come from a traceable, sustainable source.
Sustainable Fish on the Sheba Menu
Currently 83%* of Sheba fish recipes hold the blue MSC label. And this is only a first step: for 2020 Sheba is committed to 100% of our delicious fish products meeting the criteria of fish sustainability. This means exquisite, sustainable cat food that you and even your most discerning cat companion can feel good enjoying.
When you see the MSC blue fish label on a product you can be confident that it is:
From a certified sustainable source - Each MSC certified fishery has been independently assessed on its specific impacts to wild fish populations and the ecosystems they're part of.
Handled with care - All along the supply chain, from ocean to plate, MSC certified fish and seafood is separated from non-certified. It is clearly labelled so it can be traced to a certified sustainable fishery.
Trustworthy - Regular DNA testing has shown that MSC labelled products are correctly labelled. So, you can trust that the fish is what its packaging or menu says it is.
Credible - For over 20 years MSC have worked with scientists, fisheries, seafood producers and brands to develop their standards and promote sustainable fishing. The MSC is recognised by both the United Nations Food and Agriculture Organization and the Global Sustainable Seafood Initiative.
Seafood is an important part of the diet of many pets and people worldwide. At Mars, we’re committed to researching and implementing more and more sustainable practices for sourcing this valuable resource so that we can continue to offer our products that contain fish in a way that is healthy for people, pets and the environment.EXPLORE MORE
MARS “Sustainable in
a Generation” plan
The world is facing significant challenges. Poverty, water stress, climate change, and other social and environmental issues are holding back the potential of people, communities and business. Learn about how Mars is approaching addressing these challenges.EXPLORE MORE